Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry.
From sustainable sourcing and ethical formulation to helping brands define their scent identity, Cassandra offers insight into how fragrance strategy is shifting to meet the values of modern consumers. She also provides practical advice for indie brands navigating the world of fragrance—balancing creativity, storytelling, and sustainability.