In this episode, host Jennifer Cookson sits down with Dr. Brent Ridge—physician, public health graduate, MBA, co-founder of Beekman 1802, and chairman of kindness.org. The conversation explores how Beekman started not as a beauty brand but from a chance farmhouse purchase, recession job loss, and a note from a farmer losing his herd of 100 goats. Dr. Ridge explains why goat milk's pH matches skin's barrier, how oligosaccharides serve as prebiotics for the microbiome, and why they're extracting goat milk exosomes for targeted delivery inspired by chemotherapy research. He discusses the discipline of proving every claim for TV retail governed by FTC standards, why authenticity's only measurement is longevity, and how kindness isn't just storytelling—it's operationalized through ambassador screening via the kindness quotient and the science showing optimism and social interactions are the most important factors in longevity.

Takeaways:

• Eczema Is an Immune Barrier Disease, Not Just Dry Skin: Eczema presents as scaly, rough patches commonly in arm folds, behind knees, and behind ears, characterized by the itch-scratch cycle where scratching worsens inflammation. It's part of the atopic triad alongside asthma and allergies—if anyone in the family has one, children are likely to develop another. Treating severe eczema early actually decreases the risk of developing food allergies.

• The Barrier Has Holes: Understanding Transepidermal Water Loss: Think of skin like a house with walls that keep the outside world out and inside world in. In eczema, the barrier has cracks allowing outside irritants (fragrances, dyes, pollen, fabrics, even sweat) to enter while moisture escapes. This transepidermal water loss creates the dryness, and the vulnerable barrier allows common irritants to trigger the itch-scratch cycle.

• Fragrance-Free Is Easier Than Identifying Specific Allergens: While patch testing can identify specific fragrance components causing contact dermatitis, most fragrances are indeed irritants for compromised skin. Rather than trying individual components, it's easier to go fragrance-free first, get skin clear, then add one thing at a time for 1-2 weeks to test tolerance. Delayed hypersensitivity reactions mean you could use a product for days before reacting on day seven.

• Mild to Severe Treatment Requires Layered Approach: Mild cases require proper skincare—fragrance-free everything including detergent, moisturizing twice daily, avoiding known triggers like wool/polyester, using occlusives before swimming. Moderate cases may need topical steroids, while severe cases require biologics. Ocean Olive's whipped gel fits mild-to-moderate as the first grab at irritation signs, also working for mosquito bites. Even on biologics, maintaining skincare routines helps stretch dosing intervals.

• Food Restriction Creates Food Allergies, Not Prevents Them: While certain foods can worsen eczema, completely removing them from diet doesn't mean it's a true IgE-mediated food allergy (hives, vomiting, difficulty breathing, EpiPen). Removing foods may improve eczema temporarily, but reintroducing after elimination actually promotes true life-threatening food allergies. Eat trigger foods in moderation rather than complete elimination.

Timestamps:

00:00 Start - Intro
01:32 Welcome to Demystifying Cosmetics
02:22 Meet Jemila Alharazim: PA and Founder of Ocean Olive
03:18 What Eczema Actually Looks Like Beyond "Dry Skin"
04:12 The Atopic Triad: Eczema, Asthma, and Allergies
05:35 Treating Eczema Decreases Food Allergy Risk
06:37 Understanding Impaired Barrier Function
08:10 Common Irritants: Fragrances, Dyes, Pollen, Fabrics, Sweat
09:17 The Nuanced Truth About Fragrance as a Villain
10:36 Why Patch Testing Is Complicated for Eczema Patients
11:32 Cumulative Exposure and Delayed Hypersensitivity
13:15 Testing Products: One at a Time for 1-2 Weeks
14:07 The Gap in Clinical Practice That Led to Ocean Olive
15:35 Creating a Gentler Alternative to Topical Steroids
16:38 Standard of Care: Mild, Moderate, Severe Treatment Approaches
18:41 When to Escalate from Skincare to Biologics
19:25 [AD BREAK - Tagra's Cellucapse Line]
20:24 Inside the Ocean Olive Formula: Seaweed, Vitamin B12, Inulin
22:11 Why Vitamin B12 Makes It Pink (And Kids Love It)
23:35 20 Iterations to Get Texture Right
25:04 Creating a Family Product with Universal Appeal
25:56 Misconceptions About Food and Eczema
26:42 Why Food Elimination Can Create True Food Allergies
27:42 Will There Ever Be a Cure?
28:32 Do Children "Grow Out" of Eczema or Learn Management?
29:37 Building Trust in a Condition-Driven Brand
30:11 Where to Find Ocean Olive and Final Advice
30:55 Conclusion

Find Ocean Olive's whipped gel and learn more about eczema management at:  https://ocean-olive.com/