Videos

Jan. 28, 2026

Ethics, Consumer Power, and Supporting From Afar

In this special episode of Demystifying Cosmetics, host Jennifer Cookson steps away from formulation talk to address what many are asking right now: what are we supposed to do? With recent events in Minneapolis and the broader climate around immigration and civil rights, people are feeling overwhelmed and looking at…

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Jan. 21, 2026

From L'Oréal Labs to Indie Beauty: The Real Cost of Formulation with Alec Batis

In this episode, Jennifer sits down with Alec Batis, whose 30+ year career in beauty spans R&D, marketing, and brand ownership. Alec shares his journey from L'Oréal chemist to founder of Sweet Chemistry, a science-backed skincare brand developed with SUNY Downstate Medical Center. The conversation explores the intersection of chemistry…

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Dec. 31, 2025

Between the Headlines: Navigating Beauty, Science, and Integrity with Becki Murray

In this 30-minute conversation, Becki pulls back the curtain on what it really takes to write responsibly in beauty media. We talk about the pressures of maintaining editorial independence in a world of brand partnerships, and the blurred lines between transparency, trust, and truth. From navigating terms like “clean” and…

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Dec. 18, 2025

Small Batch, Big Stakes — Andrea Cid on U.S. Beauty Manufacturing

Manufacturing is where beauty dreams are either built or broken. In this episode of Demystifying Cosmetics, we go past the mood boards and into the factory with Andrea Cid—founder of Miami Growth Machine and owner of Concept II Cosmetics. With a global background spanning Chile, the U.S., the U.K., and…

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Dec. 2, 2025

Framing the Formula: How Visual Storytelling Shapes Cosmetic Brands

What do your products look like to the world? Beyond INCI lists and claims, beauty brands are built—visually. In this episode of Demystifying Cosmetics, Jennifer Cookson is joined by Anderson, the creative mind behind A-Son Agency and By-Anderson, whose photography brings brand philosophies to life. We explore how product photography,…

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Nov. 20, 2025

Biotech Beauty: Hype, Hope, or Greenwashed Science?

The beauty industry is buzzing with terms like “lab-grown,” “bioengineered,” and “nature-identical”—but what do these really mean, and how much of it is science versus storytelling? In this episode of Demystifying Cosmetics, we’re joined by David Breslauer, a synthetic biologist and the co-founder and CTO of Bolt Threads, a pioneering…

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Nov. 6, 2025

Finding Your Voice: Whitespace, Words & What Makes a Beauty Brand Stick

What makes a beauty brand truly memorable? In this 40-minute episode, verbal identity strategist Taylor de Diego shares how she helps brands uncover their whitespace and build a voice that’s unmistakably theirs. Taylor shares her journey from working at L'Oréal and MAC Cosmetics to launching her own company after experiencing…

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Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

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Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

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Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

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Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. With a degree in aroma and formulation science…

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Oct. 9, 2025

More Than a Molecule: What It Really Takes to Launch a New Cosmetic Ingredient with James Dillard

In this candid 30-minute conversation, James Dillard shares what he wishes he had known before launching a new cosmetic ingredient—and what every formulator, brand founder, and raw material supplier should understand about the realities of innovation in beauty. We explore: Why scientific elegance isn’t enough—and what actually moves decision-makers, the…

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Sept. 24, 2025

The Scented Truth: Decoding Fragrance Transparency in Beauty

Today’s episode dives into the fragrant but often foggy world of fragrance in cosmetics. Joining us is Ashlee Posner, co-founder of Lucent Labs, a fragrance and formulation partner helping brands navigate the space between creativity, compliance, and consumer trust. Together, we explore the tension between artistry and regulation in scent:…

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Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

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Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

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Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

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Sept. 9, 2025

Skinminimalism: Doing More With Less in Modern Beauty

In this episode, we're exploring the rising trend of skinminimalism: the art and science of streamlining your skincare without sacrificing performance. To help break it down, we're joined by Mark Broussard, founder of Desert in Bloom Lab—a formulation and manufacturing expert who's built a career helping brands create high-performing, science-forward…

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July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

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July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

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July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

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July 23, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty With Evan Peters

From "low-impact formulas" to "carbon-neutral packaging," beauty brands love a sustainability claim—but what are those claims really based on? In this episode of Demystifying Cosmetics, we sit down with Evan Peters, founder of Fairglo, to unpack the promise and pitfalls of Life Cycle Assessments (LCAs) in the cosmetics industry. We…

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July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

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July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

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July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

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