Videos

Dec. 2, 2025

Framing the Formula: How Visual Storytelling Shapes Cosmetic Brands

What do your products look like to the world? Beyond INCI lists and claims, beauty brands are built—visually. In this episode of Demystifying Cosmetics, Jennifer Cookson is joined by Anderson, the creative mind behind A-Son Agency and By-Anderson, whose photography brings brand philosophies to life. We explore how product photography,…

View more
Nov. 20, 2025

Biotech Beauty: Hype, Hope, or Greenwashed Science?

The beauty industry is buzzing with terms like “lab-grown,” “bioengineered,” and “nature-identical”—but what do these really mean, and how much of it is science versus storytelling? In this episode of Demystifying Cosmetics, we’re joined by David Breslauer, a synthetic biologist and the co-founder and CTO of Bolt Threads, a pioneering…

View more
Nov. 6, 2025

Finding Your Voice: Whitespace, Words & What Makes a Beauty Brand Stick

What makes a beauty brand truly memorable? In this 40-minute episode, verbal identity strategist Taylor de Diego shares how she helps brands uncover their whitespace and build a voice that’s unmistakably theirs. Taylor shares her journey from working at L'Oréal and MAC Cosmetics to launching her own company after experiencing…

View more
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

View more
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

View more
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustainable sourcing and ethical formulation to helping…

View more
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. With a degree in aroma and formulation science…

View more
Oct. 9, 2025

More Than a Molecule: What It Really Takes to Launch a New Cosmetic Ingredient with James Dillard

In this candid 30-minute conversation, James Dillard shares what he wishes he had known before launching a new cosmetic ingredient—and what every formulator, brand founder, and raw material supplier should understand about the realities of innovation in beauty. We explore: Why scientific elegance isn’t enough—and what actually moves decision-makers, the…

View more
Sept. 24, 2025

The Scented Truth: Decoding Fragrance Transparency in Beauty

Today’s episode dives into the fragrant but often foggy world of fragrance in cosmetics. Joining us is Ashlee Posner, co-founder of Lucent Labs, a fragrance and formulation partner helping brands navigate the space between creativity, compliance, and consumer trust. Together, we explore the tension between artistry and regulation in scent:…

View more
Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

View more
Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

View more
Sept. 9, 2025

Is less really more when it comes to skincare?

In this episode of Demystifying Cosmetics, Mark Broussard of Desert In Bloom Cosmetics Lab unpacks skin minimalism. Join us as we explore why streamlined routines are on the rise, how multifunctional actives make all the difference, and what it means for the future of product formulation.

View more
Sept. 9, 2025

Skinminimalism: Doing More With Less in Modern Beauty

In this episode, we're exploring the rising trend of skinminimalism: the art and science of streamlining your skincare without sacrificing performance. To help break it down, we're joined by Mark Broussard, founder of Desert in Bloom Lab—a formulation and manufacturing expert who's built a career helping brands create high-performing, science-forward…

View more
July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

View more
July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

View more
July 28, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty

In Episode 23, Evan Peters of Fairglo shares how his platform helps beauty brands benchmark their environmental impact against industry peers using Life Cycle Assessments (LCAs). So before you make that next sustainability claim, this is the kind of insight worth hearing. 🌍

View more
July 23, 2025

LCA Isn't the Whole Story: Rethinking Sustainability in Beauty With Evan Peters

From "low-impact formulas" to "carbon-neutral packaging," beauty brands love a sustainability claim—but what are those claims really based on? In this episode of Demystifying Cosmetics, we sit down with Evan Peters, founder of Fairglo, to unpack the promise and pitfalls of Life Cycle Assessments (LCAs) in the cosmetics industry. We…

View more
July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

View more
July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

View more
July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

What happens when cosmetic chemists take over the skincare conversation? In Episode 22 of Demystifying Cosmetics, Jennifer Cookson sits down with Victoria Fu—former L'Oréal chemist and co-founder of Chemist Confessions—to talk about science-backed skincare, startup realities, and what the industry still gets wrong. ✨ From myth-busting to TikTok explainers to…

View more
July 10, 2025

Behind the Beaker: Victoria Fu on Science, Skincare & Speaking Truth

On this episode of Demystifying Cosmetics, we’re going deep with Victoria Fu—former L'Oréal chemist and one half of the dynamic duo behind Chemist Confessions. Known for blending scientific rigor with internet-savvy wit, Victoria shares how she and co-founder Gloria Lu built a platform that busts skincare myths, translates chemistry into…

View more
June 25, 2025

Cracking the Chemistry Code: Molecular Literacy with Colleen Kelley

View more
June 25, 2025

Cracking the Chemistry Code: Molecular Literacy with Colleen Kelley

View more
June 25, 2025

Cracking the Chemistry Code: Molecular Literacy with Colleen Kelley

View more