Science of Spin? Decoding Cosmetic Claims with the Experts: Guests Abhishek Panchal, Dwight Tshudy, Constancio Gonzalez Obeso, and Zach Lipsky

n this episode of Demystifying Cosmetics, host Jennifer Cookson brings together a panel of experts in cosmetic science to explore the fine line between truth and fluff in beauty product claims. From “deep nourishment” to “gene activation,” the group dissects real marketing statements, evaluating whether they’re scientifically supported or simply slick branding. With sharp insights, playful banter, and regulatory know-how, this episode uncovers what really goes into making a claim and what consumers should look out for.Key Takeaways:• Science-based claims require measurable, testable data, not just ingredient potential or in vitro results.• Marketing often leans on vague language like “appearance,” “rebuild,” or “deep nourishment,” which lacks regulatory clarity.• Ingredient claims ≠ product claims — testing must be done in the final formula, not just on hero ingredients.• Terms like ‘gene activation’ or ‘repairs DNA’ can trigger legal scrutiny and even FDA or FTC action.• Transparency wins — brands that provide clear data and avoid misleading visuals gain consumer trust.